One of the best ways to increase your sales during the holiday season is to have a top-notch staff. This will require training from the owner and managers of the store. So, if you need help with sales training, be sure to check out these blogs.
Once your top-notch staff is trained, it is time for continuous coaching. It is well-known that positive reinforcement – giving praise or rewards – is the MOST POWERFUL way to get someone to do what you want them to do. The more you want certain behaviors to occur, the more important it is to reward your employees when they do them.
Breaking News: Games are Fun!
Giving rewards is fun! Sales games are a fun, simple, and inexpensive way to reward your sales team when using the skills you trained them to do. Fun is motivational. So is competition. Combine the two into a retail sales game, and you will be building morale among employees while motivating them to accomplish company goals.
My favorite retail expert, Bob Negen, put together a freebie for you that outlines and explains 5 Easy Sales Games to Play with Your Staff this Holiday Season.
You will also get a “Sales Bingo” card that you can customize for your store in this freebie. If your store is large and has associates working in different departments, you might customize them by department.
Here are a few things to remember about motivational retail sales games:
Keep It Simple
Your associates are busy, and you do not want the game to take up too much of their mental capacity. So, be sure to keep it simple enough for them to incorporate it into their normal job duties without it becoming a distraction.
Post Real-Time Results
Don’t wait until the end of the week or the game period to post results. Real-time results work better to keep employees motivated. So, when you can keep everyone updated as to where each person stands in the game.
The game’s goals should stretch your team to go above and beyond their normal. These games are designed to enhance their performance and incentivize them in a fun way to do just that.