Not only do you need to offer many of these multiple ways to shop, but you must communicate it to your customers.
“Don’t find customers for your products, find products for your customers”
– Seth Godin
– Rand Fishkin
– Bill Gates
Greeting customers is sometimes one of the hardest things for many of us. We are tempted to say, “Can I help you?” only to be faced with the dreaded, “No thanks, I’m just looking.” At that point, we figure it is best to just let the customer look around and they will...
Nobody wants to shop in a store that has no customers – it has no energy. So you must create energy.