Marketing isn’t about coming up with the next cool idea. The basics have not changed. You get customers and then keep them coming back. They will keep coming back if you give them a great experience
“Don’t find customers for your products, find products for your customers”
– Seth Godin
– Rand Fishkin
– Bill Gates
Retail has changed dramatically over the last 11 months, and in many ways, it has changed forever. Your Marketing Plan needs a new strategic focus this year.
You must prepare for the Holiday Season now. Especially this new COVID Christmas Season. Many retailers have gotten used to “flying by the seat of their pants,” but that has to change this year.
You cannot wait until “you have time” to plan your 4th Quarter business. There never seems to be enough time in the day. You must schedule a time to plan, and the sooner, the better. Those Christmas bells are getting louder and closer each day.