Hi, I’m Cris. I help retailers take control of their business.

Make confident decisions when it comes to inventory management, marketing, sales training, and more!

Cris Willis Retail Business Coach
Couple shopping happily in your store

You own your business. Your business shouldn’t own you.

Whether you’re opening a new business, have been running a store for years, or have inherited a family business, you’ll encounter challenges and obstacles along the way. Retail Clarity brings the best practices to you and guides you to make the best decisions for your life and business. 

A Retail Coach Tailored to Your Unique Needs

With specialized coaching, I provide you with time-tested retail practices that will help you to confidently grow your business without fear of getting stuck in an entrepreneurial rut.

1-on-1 Coaching

Personalized coaching focused on what you want to achieve in your business and life. Sales training, staff development, inventory management, marketing, future visioning, and more. You decide what you want to work on.

Mastermind Group

Collaborate, brainstorm, and support fellow retail owners. Monthly online meetings to sharpen your business and personal skills. Members are part of the Retail Mastery System from Whizbang! Training.

Key Players Mastermind

For managers and other essential staff. Empower your employees to think and learn like owner and entrepreneur. Monthly online meetings to teach the foundational skills every retailer must master to run a successful store. Members are part of the Retail Mastery System from Whizbang! Training


Exit Strategy

Not just for those going out of business! Plan your business financials and exit strategy. Learn how to run a successful store closing and manage your end of business needs. Build a roadmap for your business to know exactly where you stand and how best to serve your customer, employees, and community


Whether you are running a retailers event or an educational seminar for your staff, I will fire up, educate, and entertain! Learn how to develop a Whizbang! staff, explode in sales, create consistent customer service, create a service culture that sells, and innovate marketing ideas

Interested in a Whizbang! Service?

Take control of your business in 4 easy steps


Contact Cris

Answer a few questions about what you want for your business.

Book Your Free Call

Schedule your free 20-minute strategy session and discuss your goals and needs in your business.

Choose Your Service

Pick the service that will best suit your needs and budget.


Take Control of your Business

Find the freedom and joy in running a retail store.

Retailer Success Stories

“Having someone who is not observing from afar, but someone who has lived in the trenches that you are dwelling in and understands the ins and outs of daily retail survival. This type of positive guidance and support is priceless.”

Charlie Tallent

Katy's Hallmark

“I love our meetings! I always have a renewed energy and focus after our talks and can’t wait to put the new ideas into use in our store. We all need the motivation to get through our days and I really appreciate the high fives that you give us to keep us going”

Paula Schrum

Location Store Manager, Katy’s Belle Meade

“Cris Willis has been such a positive resource for learning new business strategies, planning our business structure, and just a sweet shoulder to lean on!”

Lacy Barron


“Thank you for all of your advice. You really gave me the confidence so that I could do this closing. More importantly, you gave me great advice on how to go out on top with grace and class. Online and in our store, all we heard was how we “did it right”. So, thank you from the bottom of my heart!”

Kathy Allie

Cobblestone Cottage

“We are so incredibly thankful to Retail Clarity Business Coaching for helping us navigate opening a new retail business. If you are looking to grow your retail business, or even start a new retail business, this team is who you want to call! Their guidance has been instrumental in our success and we feel blessed to have them in our corner.”

Lindsay Letourneau

Peaches and Pine

“When you close your store, you have one chance to do it right! Cris’s kind words helped me through the mix of emotions I went through, and her advice guided me to an extremely successful closing. I’m thrilled with my results. Thank you Retail Clarity.”

Vicki Seebeck

Seebeck Gallery

Ready to Grow Your Business?

Free Download

Exit Strategy Questionnaire free ebook cover

Exit Strategy Questionnaire

6 Crucial Questions You Must Ask Yourself Each Year In Your Buisness

Plan for what will happen when you want to leave your business. Your Exit Strategy does not mean you plan to close your business today or tomorrow. Your Exit Strategy is your ultimate long-term goal.

Don’t Be Business Lonely


Contact Cris

Contact Cris and begin your journey to clarity and control today!

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