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Are you looking for a way to start some commotion on a slow day in the store? Ever notice how customers always seem to come in when you are busy and putting out stock in the store? If customers walk by the front window and nothing is going on, they don’t feel the urge to go in.
Nobody wants to shop in a store that has no customers – it has no energy. So you must create energy.
Bring out The Magic Box!
Actually, any empty box will do.
Start piling some merchandise from your store shelves into the box and then take it back out again. Yes, it is that simple! Customers always think whatever is coming out of the box is the hottest new thing that just came in. They want to check it out!
I learned “The Magic Box” from Ron Martin at a conference years ago, and it has stuck with me.
This concept has been used in my stores and with my clients to train many sales associates.
It works! You can create a commotion with The Magic Box in your store on a slow day.
Go try it out!