Greeting customers is sometimes one of the hardest things for many of us. We are tempted to say, “Can I help you?” only to be faced with the dreaded, “No thanks, I’m just looking.” At that point, we figure it is best to just let the customer look around and they will let us know if they have any questions.
Engage your customers sincerely and openly. Not only to open the door to making a sale, but to establish a meaningful relationship with your customers and community.
Here is a great way to train yourself and your staff that makes it less scary. You cannot get shot down with this method.
You need to greet customers as soon as they walk in. Greet them with a smile, look them in the eye, use warm welcoming words like, “Hello” or “Welcome to our store.”
Wait for the customer to respond or react. Give them the room to respond to you.
Then, mirror the customer’s response. If the customer stops and says hello, then you can move on to your next step of The Perfect Purchase. You have an engaged customer!
If the customer barely looks at you and walks quickly by, then you need to give that customer some space… BUT be on the lookout for your chance to reengage.
When the customer stops to look at a product or read a sign, you can approach and comment on what they are looking at. Then, you can get back on track to The Perfect Purchase. You must follow the cues you receive from the customers.
It is that easy! Smile, Make Eye Contact, Say Hello, Shut Up, and Follow the customer’s cues. Watch for your opportunity to reengage and get back to the Steps to the Perfect Purchase.