Download your free copy of Holiday Event Ideas to Spruce Up Your Calendar
“If you fail to plan you are planning to fail.” Benjamin Franklin
Are you “flying by the seat of your pants?” Are you making decisions each day to get through the day and hoping to find the time “someday” to think things through and plan?
You must prepare for the Holiday Season now! Especially this new COVID Christmas Season. Many retailers have gotten used to “flying by the seat of their pants,” but that has to change this year.
Quick Side Story: I got my private pilot’s license when I was 18 years old. That is when I began to understand the saying “flying by the seat of your pants.” You truly can feel the airplane and make adjustments by the compression of your seat at the moment. These adjustments are made from your personal experience and judgment. However, you cannot rely on that all of the time, especially when you are learning new maneuvers or conditions change.
Conditions have changed, and planning now will help you think through how to incorporate your new online customers into your events and promotions; how you will social distance or not in your store this holiday season; and everything else you will have to do differently this year.
Each week from now until Christmas Retail Clarity Coaching will release a new segment in our Essential Guide to Holiday Marketing & Planning. This first edition is about planning your Event & Promotional Calendar.
Throughout my 27 years of running my retail store, planning our Fall and Holiday Events and Marketing was one of my favorite things to do. Now is the time to brainstorm with your staff, copy ideas you have heard from other retailers, or seen on their social media, and look over your notes and improve on the events from last year.
So, grab a cup of coffee or a glass of wine and get started!