You cannot wait until “you have time” to plan your 4th Quarter business. There never seems to be enough time in the day. You must schedule a time to plan, and the sooner, the better. Those Christmas bells are getting louder and closer each day.
Nobody wants to shop in a store that has no customers – it has no energy. So you must create energy.
If foot traffic is down, you must take action NOW to combat the revenue loss by increasing your average sale.